Currently embedded in the cutting edge of sports media at The Cut Agency, Will works with top athletes and creators to amplify their reach through AI-driven content, brand storytelling, and media innovation. He brings together deep sports knowledge, production savvy, and an understanding of what moves audiences in today’s fragmented landscape. From short-form video to long-form editorial, he’s fluent in the formats that matter—and always one step ahead of what’s next.

In addition, Will currently writes, directs, and produces Tailgate Talk SEC, an insiders look at SEC Football recruiting, matchups, and game analysis.

A Business Management major from Clemson University with a minor in Sports Journalism, Will combines strategic thinking with creative execution. He’s built and led digital platforms from scratch, grown social engagement for national media outlets, and hosted podcasts with confidence and clarity. Whether you’re an athlete, brand, or media company, Will Thomas is the kind of partner who can expand your audience, elevate your voice, and unlock the power of AI to transform your media presence.